The British Youth Council is a youth - led charity who attempt to aid and empower young people under the age of 25 in the decisions they make that affect their lives. They support young people to get more involved in their communities and local, national and international democracy, as well as making a difference as campaigners, activists and volunteers. They run many groups, networks and programs including the UK Youth Parliament, Young Mayor Network, Local Youth Council Network, League of Young Voters, NHS Youth Forum, National Scrutiny Group and Youth Select Committee.
The BYC (British Youth Council) |
The Brief
Podcast + Magazine Research
True Geordie PodcastTrue Geordie Podcast is a YouTube podcast hosted by the True Geordie and Laurence McKenna. Their topics change through the episode, with them ranging from conspiracy theories to sport and then to popular culture. They regularly have very famous guests on the podcast such as Iain Wright, Tyson Fury, KSI and many of their other youtube friends. The podcasts are very popular in the UK due to many of the topics and guests being UK based, they are the most popular UK based podcast. They use minimal editing, just switching between the different camera angles, they do not use songs in their podcast as to avoid any copyright problems. They don’t steer away from controversial topics and they don’t sensor their bad language, this leads to them being more popular as they are more “real”, but I would not be able to do this due to my target audience.
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Empire Magazine
Empire Magazine focuses on film and TV, it features reviews of current films and TV, interviews with actors and directors and lists of their favourite films. It also includes many different, quirky sections like “How Much is a pint of milk?” which interviews famous actors, actresses and directors. The reviews are written with a slightly informal tone, but they are very informed and well written, this leads to the articles being fun and easy to read. They also feature adverts which are related to film or TV which suits the target audience. Many of the images used are their own images, as they are often allowed to photograph movie sets or actors when they bare writing a piece on them. I am unlikely to be able to do this as the main figures of my magazine are likely to be big political figures such as Johnson and Corbyn.
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ImPaulsive Podcast
This is a podcast hosted by the controversial youtuber Logan Paul along with two of his friends. They regularly upload to youtube and consistently draw in more than one million views. They feature various guests including some controversial ones which sometimes get their videos demonetised due to some of the things that are said. Like the True Geordie podcast, they don’t use any copyrighted music so their video does not get claimed. This is something I would need to look out for when making my podcast as I want my video to be able to stay uploaded. There is minimal editing with the only editing being camera angles.
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Justification
I have chosen brief 1 which is the British Youth Council’s campaign to get young people more interested and involved in politics. For this I have chosen to do the podcast and the two page magazine spread.
Podcasts are very popular with the target audience and will therefore hopefully draw many of them into politics. The podcast can include many guest speakers and different topics which will keep it interesting for the whole of the podcast. The best file format for the podcast would be a WAV file. I would recommend distribution on YouTube as it is the most popular platform for this type of content and then maybe iTunes as a secondary place.
As well as the podcast I have decided to do a two page magazine spread. This can give the main information that the target audience needs to know and then a quiz that will help them decide which political party best suits them. It will also include pictures of the main political figures in the UK and Westminster. The file format for this would be PDF for online distribution or printed to hand out around popular under 18 areas.
Both files could be available on the BYC website as they are the company behind it. The magazine spread could also contain the youtube link for the podcast so people can see the two products are linked.
Podcasts are very popular with the target audience and will therefore hopefully draw many of them into politics. The podcast can include many guest speakers and different topics which will keep it interesting for the whole of the podcast. The best file format for the podcast would be a WAV file. I would recommend distribution on YouTube as it is the most popular platform for this type of content and then maybe iTunes as a secondary place.
As well as the podcast I have decided to do a two page magazine spread. This can give the main information that the target audience needs to know and then a quiz that will help them decide which political party best suits them. It will also include pictures of the main political figures in the UK and Westminster. The file format for this would be PDF for online distribution or printed to hand out around popular under 18 areas.
Both files could be available on the BYC website as they are the company behind it. The magazine spread could also contain the youtube link for the podcast so people can see the two products are linked.
Proposal
My plan is to produce a podcast and a two page magazine spread about why young people should be interested and get involved in politics. Podcasts are very popular with young people at the moment due to many famous you-tubers having podcasts on their channel. This allows me to expand on any points made in the two page magazine spread and also get guest speakers to talk about the topic.
Target Audience
The audience will be mostly teens age 14-18, the use of magazines and podcasts will attract this age group as these media products are very popular with this audience. The podcast can use people around the same age which would make it more relatable to the target audience, as-well as younger people we can have teachers opinions on the subject and maybe even local politicians which would make it more knowledgable.
Style + Genre
The style for the podcast will be fairly relaxed and just conversations. The magazine spread will be in the style of a teen magazine in order to attract the target audience. The magazine spread will be in a popular culture magazine so that it appeals to as many of the target audience as possible.
Personnel
The people I will need for this will be some other people between 14 - 18 to co - host the podcast with me and then guest speakers such as teachers or local politicians. I will also need someone to monitor the sound whilst we record to makes sure it is all going smoothly. For the magazine spread I will be the only person needed to write and edit, however I may need some people to photograph.
Purpose + Benefits
The purpose of the podcast and magazine spread is to get more young people involved and interested in politics so that they register to vote at the age of 18. The benefits of getting more young people voting include, they will be able to shape the political landscape to how it will benefit them in the future and therefore it will lead to less outdated policies which benefit the elder generations and not the students or young people who will be shaping the future. The benefit of doing a teen magazine and podcast is these forms of media are very popular with teens currently and therefore will draw a lot of traction and therefore more young people will register to vote which is the aim of this task.
Recourses
The recourses I will need for the podcast will include: microphones, chairs and tables, a general topic script and headphones and also to edit it I will need to use adobe audition. For the magazine I will need to use adobe illustrator to piece the article together.
Form
A two page magazine spread in a teen magazine and a podcast.
Distribution + Marketing
The podcast can go up on different radio apps and onto YouTube which is a very popular app with the target audience. The magazine spread will be sent to a larger teen magazine which will be distributed across shops and as a PDF online.
Target Audience
The audience will be mostly teens age 14-18, the use of magazines and podcasts will attract this age group as these media products are very popular with this audience. The podcast can use people around the same age which would make it more relatable to the target audience, as-well as younger people we can have teachers opinions on the subject and maybe even local politicians which would make it more knowledgable.
Style + Genre
The style for the podcast will be fairly relaxed and just conversations. The magazine spread will be in the style of a teen magazine in order to attract the target audience. The magazine spread will be in a popular culture magazine so that it appeals to as many of the target audience as possible.
Personnel
The people I will need for this will be some other people between 14 - 18 to co - host the podcast with me and then guest speakers such as teachers or local politicians. I will also need someone to monitor the sound whilst we record to makes sure it is all going smoothly. For the magazine spread I will be the only person needed to write and edit, however I may need some people to photograph.
Purpose + Benefits
The purpose of the podcast and magazine spread is to get more young people involved and interested in politics so that they register to vote at the age of 18. The benefits of getting more young people voting include, they will be able to shape the political landscape to how it will benefit them in the future and therefore it will lead to less outdated policies which benefit the elder generations and not the students or young people who will be shaping the future. The benefit of doing a teen magazine and podcast is these forms of media are very popular with teens currently and therefore will draw a lot of traction and therefore more young people will register to vote which is the aim of this task.
Recourses
The recourses I will need for the podcast will include: microphones, chairs and tables, a general topic script and headphones and also to edit it I will need to use adobe audition. For the magazine I will need to use adobe illustrator to piece the article together.
Form
A two page magazine spread in a teen magazine and a podcast.
Distribution + Marketing
The podcast can go up on different radio apps and onto YouTube which is a very popular app with the target audience. The magazine spread will be sent to a larger teen magazine which will be distributed across shops and as a PDF online.